Getting your business featured in the media can feel like something reserved for major brands, celebrities, or companies with huge marketing budgets. The truth is, It isn’t.
Every day, journalists, podcast hosts, editors, bloggers and producers are actively looking for fresh stories, expert opinions, local success stories, emerging brands and useful insights. Many of the businesses getting coverage are not household names, they simply know how to position themselves correctly.
Whether you’re a startup founder, small business owner, consultant, personal brand or growing company, media coverage can transform visibility, credibility and growth.
At Loma Media, we help businesses understand that media attention isn’t about being known first. It’s about becoming newsworthy, relevant and easy to feature. In this guide, we’ll show you exactly how to get your business featured in the media, even if you’re just starting out.
Why media coverage matters for new businesses
Before diving into strategy, it’s worth understanding why press coverage matters so much.
Being featured in the media can help you:
Build trust instantly
Increase brand awareness
Improve website SEO through backlinks and brand mentions
Attract customers and enquiries
Open doors to partnerships
Strengthen investor confidence
Establish thought leadership
Grow your social proof
Differentiate from competitors
When someone sees your business quoted in a respected publication, interviewed on a podcast, or featured in a business article, it changes perception immediately. That’s the power of earned media.
Can a new business really get press coverage?
Yes they can. Journalists are not only interested in large corporations. They regularly feature:
Startups with innovative ideas
Founders with compelling personal stories
Businesses solving common problems
Local businesses doing something different
Experts commenting on trends
Brands with strong data or insights
Community-driven businesses
Fast-growth companies
Businesses responding to current events
If you can offer value, relevance or a strong angle, you can earn attention.
The question is not “Are we big enough?”
It’s: “What makes our story worth telling?”
Step 1: Understand what makes a story newsworthy
One of the biggest mistakes businesses make is pitching themselves rather than pitching a story. Media outlets don’t exist to promote companies for free. They exist to serve audiences.
So instead of saying: “We’ve launched a new business.”
Ask:
Why should people care?
What problem are we solving?
What trend are we tapping into?
What data do we have?
What lesson can we share?
What makes our founder story inspiring or unusual?
What local or national relevance does this have?
Examples of strong media angles
Instead of:
We opened a gym
Try:
Former corporate executive launches mental-health focused fitness studio after burnout
Instead of:
We sell skincare
Try:
Startup founder creates skincare range for menopausal women after struggling to find solutions
Instead of:
We’re a digital agency
Try:
What 500 website audits taught us about why small businesses lose customers online
This is where strategy matters. At Loma Media, we help brands uncover the angle behind the offer.
Step 2: Build a media-ready brand presence
Before pitching journalists, make sure your business looks credible online. When media professionals receive a pitch, they will often check your digital presence immediately.
Make sure you have a professional website.
Your website should clearly explain:
What you do
Who you help
Why it matters
How to contact you
Strong founder bios include:
Experience
Credentials
Mission
Why you started the business
High-quality images
Have ready:
Founder headshots
Team photos
Product images
Behind-the-scenes visuals
Active social media
You don’t need millions of followers but you should look active, professional and consistent.
Clear messaging
If someone visits your profile in 10 seconds, they should understand your value.
Step 3: Position yourself as an expert
You don’t need to wait until your company is huge to become a recognised voice in your industry. Journalists often need quotes quickly from credible experts. That could be you.
Ways to build authority fast:
Publish helpful insights on LinkedIn
Write blogs answering customer questions
Share data or trends from your industry
Speak on podcasts
Comment on news stories in your niche
Create educational content
Offer practical opinions, not sales pitches
Example
If you run an HR consultancy, comment on:
Hybrid working
Staff retention
Leadership culture
Hiring trends
If you own a finance business, comment on:
Consumer spending
Saving habits
Inflation impact
Tax changes for SMEs
Expert commentary is one of the fastest ways to get media mentions.
Step 4: Create a compelling press story
When pitching media, structure matters. A strong story usually includes:
The Hook
Why now?
The Relevance
Why does it matter to readers?
The Human Element
Who is impacted?
The Proof
Results, numbers, evidence, traction or examples.
The Credibility
Why are you the right person to speak on it?
Step 5: Write a strong media pitch
A journalist’s inbox is busy. Keep your pitch concise, relevant and useful.
Simple Pitch Formula
Subject Line: Timely story idea: How local startup is helping SMEs cut admin time by 40%
Email Body:
Hi [Name],
I thought this may be relevant for your audience.
We’ve recently helped over 100 small businesses reduce admin workloads through automation, and we’re seeing a major shift in how SMEs are approaching productivity in 2026.
I’d be happy to share insights, data, founder commentary or a case study if useful.
Best,
[Name]
What makes a good pitch?
Personalised
Short
Relevant to their audience
Includes a clear angle
Offers data or expertise
Easy to action
What to avoid
Long essays
Generic mass emails
Obvious self-promotion
No clear story
Attachments no one asked for
“Just checking in” emails every day
Step 6: Start with the Right Media Targets
Many businesses aim too high too early. Instead of only chasing national press, start with layered opportunities:
Local Media
Great for credibility and community visibility.
Trade Publications
Highly targeted and valuable.
Podcasts
Excellent for founder stories and deeper expertise.
Blogs and Industry Platforms
Often easier to access and highly relevant.
Regional Business Press
Strong for reputation building.
Niche Creators & Newsletters
Highly engaged audiences.
Often, one smaller feature leads to larger opportunities later.
Step 7: Use data, trends and original insight
Want to stand out? Bring something useful. Journalists love stories backed by evidence.
Examples
Survey your customers
Analyse industry behaviour
Share booking trends
Reveal customer FAQs
Compare yearly changes
Publish anonymous case study data
Example Headlines
72% of SMEs still waste time on manual admin tasks
Why customer enquiries peak on Sundays in the wellness sector
What 1,000 sales calls taught us about buyer hesitation
Original data earns attention.
Step 8: Leverage founder storytelling
People connect with people. If your founder journey includes challenge, resilience, reinvention or mission, it can be powerful media material.
Strong founder story themes
Career change
Redundancy to entrepreneurship
Solving a personal problem
Building after adversity
Family business legacy
Side hustle to full-time success
Social impact mission
Authenticity matters more than perfection.
Step 9: Be ready when opportunity comes
Sometimes media requests move quickly.
Have these prepared:
Founder bio
Business summary
Headshots
Website links
Key stats
Customer case studies
Fast response process
Media contact email
Speed often wins coverage.
Step 10: Repurpose every feature for maximum impact
One article should never be used once. Turn media wins into marketing assets:
Add logos to your website
Share on LinkedIn
Create social graphics
Include in proposals
Add to email signatures
Use in sales decks
Turn quotes into content
Build a “Featured In” page
This multiplies ROI from every mention.
Common reasons businesses don’t get featured
“We’re too small”
False. Relevance matters more than size.
“We have no story”
Every business has a story, it may need shaping.
“We need a PR agency first”
Support helps, but strategy matters most.
“Media only features celebrities”
Media features value, expertise and audience relevance.
“We tried once and heard nothing”
PR is consistency, not one email.
How media coverage helps SEO
This is often overlooked. Strong PR can improve your search presence through:
Brand mentions
Backlinks from reputable websites
Increased branded searches
Greater trust signals
Higher click-through rates
Better authority in your niche
That’s why digital PR and SEO work so well together. At Loma Media, we see media visibility as more than publicity, it’s a growth asset.
Why work with a strategic media partner?
Many businesses know they need visibility, but struggle with:
Finding their story angle
Knowing who to pitch
Writing compelling outreach
Building authority positioning
Staying consistent
Turning features into leads
That’s where expert guidance changes outcomes. A strategic partner helps you move from “we need press” to “we have a proven system for building authority consistently.”
You don’t need to be well-known to be featured or need millions in revenue. You do not need years of trading history all you need:
A clear message
A valuable angle
Consistent outreach
Credible positioning
Confidence in your expertise
Media opportunities are more accessible than most businesses realise. The brands that get featured are often the ones that decide to show up.
Are you ready to build visibility and authority?
If you want to position your business for press opportunities, thought leadership and long-term brand credibility, Loma Media helps businesses create strategic visibility that drives trust and growth. Media coverage isn’t just exposure. Done right, it becomes authority.